Globalization is occurring at every level of the hospitality space — from food to technology, equipment and design — making industry partnerships more important than ever, in the U.S. and around the world. This session will define globalization as it relates to each facet of the business and will detail what's in store at micro and macro levels.

Jim Lund, Design & Consultant Resource Manager, RATIONAL USA

Jim Lund has 31 years of experience within the foodservice industry, including the last 8 years at RATIONAL USA in the role of Regional Sales Manager and Area Sales Manager, covering 14 states within the central region, and most recently as the Design & Consultant Resource Manager. Jim studied computer science, economics and accounting before discovering his passion for foodservice. He is now a Certified Executive Chef and an Approved Certification Evaluator by the American Culinary Federation (ACF). He was a 12-year board member and past president of the ACF Minneapolis Chefs Chapter as well as a member of the World Association of Cooks Society. Jim received the Presidential Medallion in 2010 by the National ACF President, Michael Ty.