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Building relationships that build business means investing in meaningful and impactful customer experiences rather than simply selling a product for a price. It's something that applies to all members of today's foodservice industry, and it will only get more important moving forward. Over the past two years, during a period when so many retailers have closed stores, Boelter has opened two customer experience centers. In these spaces, customers can see product firsthand and even take it for a spin a test kitchen. In this session, Eric Boelter will share how to keep customer interactions from getting too transactional in nature and remain relationship-oriented.

Eric Boelter, President, Foodservice, Boelter

As President of Boelter Companies, Eric has seen a tremendous amount of change occur both within the industry and within his family's business. Over 27 years, he has seen how channel partners have evolved to meet rapidly changing customer needs and service expectations. Boelter itself is focused on successfully growing business through innovation, differentiation and constant nurturing of Boelter’s culture. The goal of each of Boelter’s business units is to positively impact their customer’s brands – both in image and in profitability.

During Eric's tenure as president, Boelter has received numerous awards including: three-time FE&S Dealer of the Year, Deloitte Wisconsin 75 Honoree for Succession, two-time Inc 5000 honoree, four-time Milwaukee Business Journal Fastest Growing Firms, Wisconsin Family Business of the Year, ten-time winner Supplier of the Year from our top customers.