All in all, the foodservice industry has been conducting business in a one percent world since 2010. Visits to restaurants and other foodservice outlets will increase minimally quarter after quarter, resulting in an average lift in traffic of one percent annually for the next several years. But it’s not all doom and gloom, there are areas of growth, pockets of opportunity and glimmers of hope. It’s a matter of understanding a consumer’s path to consumption: their motivations, the decision-drivers and how you can influence their process. In this session, secrets will be revealed as to what occasions are up for grabs, and how and what can sway consumers along the path to consumption.